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(800) 423-8587

Manufacturer Notice

E-Commerce MAP Policy: Branded MAP Policy Enforcement for Vendors Amazon and Non Amazon

WILLIAMS TRADING CO. and MUFFS & CUFFS are dedicated to providing your consumers the highest quality online purchase experience from all of our resellers. As such, we strictly enforce all minimum advertised price policies (MAP policy compliance) designated by our branded-vendor partners to protect their product's imagery, trademark and pricing.

It is the sole discretion of WILLIAMS TRADING CO. and MUFFS & CUFFS to reserve the right to review a reseller's compliance with branded-vendor partner's MAP policy. If it is verified a WILLIAMS TRADING CO. and MUFFS & CUFFS customer advertises a vendor-branded product below the MAP policy price, they will no longer be eligible to purchase or resell that branded-product line. Upon the terms and conditions of our appointed distribution agreements, we require our re-sellers to execute a MAP minimum advertising price policy agreement for all participating resellers.

Amazon Sale Restrictions

Additionally as an authorized distributor of the listed product lines, Muffs & Cuffs enforces distribution agreements pertaining to the direct sale of products that cannot be listed or sold on For these products, Muffs & Cuffs internet and brick and mortar re-sellers cannot create or sell products listings without prior approval from the respective brands in which we hold appointed distribution agreements.

Vendor Map Policies by Brand , please review each brand before listing: Please click on the branded-vendor partner links below for a full list of their MAP policy compliance details.

©2017 Williams Trading Co. All Rights Reserved.
9250 Commerce Hwy, Pennsauken, NJ 08110
Phone: 800.423.8587 . Fax: 856.662.0029 . Email:

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