Please log in or create an account to search for products.

(800) 423-8587

new vendor banner
Welcome our newest brand partners to the Williams Trading Family. We are pleased to announce the newest brand family members to our assortment of over 200 adult Nevelty Brands. Williams Trading Co has been a leading Adult Novelty Distributor with over 19,500 items in stock for over 43 years.
Please click on the individual brand buttons above to explore these new, and exciting brands. We ask that you support our newest brand partners with your brick and mortar and e-commerce stores. We carefully select our newest brand partners to bring you the best and newest trends in adult novelties.

About Us

Williams Trading Co a 40 year family run business offers exceptional customer service with focus on supporting your business. We stock over 215 manufacturers with 19,500 items available for shipment every day with our Quick Ship program. Our focus is partnership with you to “Deliver Results”. We serve all channels of distribution including brick and mortar dealers, e-commerce drop shippers and home party consultants. Once your account established with us, you will automatically qualify for monthly discounted wholesale specials, free e-learning and free web site support for your own web site from WTU Store Builder. Our expert sales reps offer guidance on the best selling brands, industry trends and newest products to help build your sales.

Value Added Services

We offer a complete assortment of value added services to simplify your order flow and drop shipment requirements. Williams Trading also offers a complete e-learning program for store associates at no cost for approved accounts. Download our white-paper on the benefits of e-learning for your store associates here.

  • Quick Shipment same day order processing
  • Free Web Store WTU Store Builder.com for all brick & mortar partners.
  • Free E-Learning programs for all registered accounts
  • E-commerce drop shipping fulfillment programs
  • Amazon FBA prep services for authorized FBA resellers.
Largest Novelty Assortment

We offer a wide assortment of branded novelty manufactures including Pipedream, Nasstoys, Topco, Doc Johnson, Blush Novelties, Cal Exotics, Nu Sensuelle and many more. We are a full stocking galley distributor which allows you to purchase from a one stop solution. In addition to handling every major novelty and lube product line, we offer a full assortment of lubes including Wet, System Jo ID lube and all of the customized specialty lube brands. Williams Trading Co. also offers its own exclusive product line including Cloud 9 Novelties including, Air Touch clitoral sucking vibrators, F-Slider and F- Machines.

Trouble Free Ordering

Our efficient distribution center and shipping systems allows us to ship to you in a 1- 4 day shipping window. We pick, pack and ship orders (6) days per week to meet your needs. Our family-run business includes the industry best account reps with long term industry knowledge to guide you on your product selection. You can place wholesale orders 24/7 via e-mail, with a CSV file or an XML File eliminating potential data entry. You can also place orders via fax at 856 662 0029, or call our toll free line at 800 423 8587.

Strong Marketing Programs

Williams Trading Co. offers unique wholesale sales every month in each novelty category, including lubes and specialty items. These discounts come to you automatically each month once you become an established Williams Trading Co. dealer. We support our dealer base with custom retail training initiatives from Williams Trading University, point of sale (POS) displays and tester programs for your retail floor. We leverage our 40 years of experience in the industry to help you get maximum sales results. Check this month's discounted specials here are the following link.

Drop Shipment Program

Williams Trading Co offers a complete drop shipment program with 19,500 items in stock. We offer wholesale pricing, with a data feed that updates every hour. We are the largest adult drop shipment provider in the U.S. and provide drop shipment services, prep for Amazon FBA re-sellers and independent web sites. You can take a quick video tour of the warehouse here.




©2017 Williams Trading Co. All Rights Reserved.
9250 Commerce Hwy, Pennsauken, NJ 08110
Phone: 800.423.8587 . Fax: 856.662.0029 . Email: sales@williams-trading.com