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(800) 423-8587

New Vendor Application

Can I sell my Adult Novelty products to Williams Trading Co.?

We are a Wholesale-Only Distributor for Adult Novelties with 45 years of experience in the industry. For consideration of your new Adult Novelty product, please complete the online Vendor Application below. Upon receipt of the completed application and non-returnable samples, we will begin an internal review. Due to the high volume of requests, please allow 60 days to complete the review.

Note: To have your products or brand considered, you MUST complete all of the following steps:

Please note we cannot consider your product for evaluation without a complete set of samples, wholesale pricing and discount structures. You will be contacted after the 60 day period, once samples and the following information has been submitted for full review. All products must be in production, have retail-ready packaging with item numbers (SKU) and UPC codes for consideration.

Steps to submit your product for review to Williams Trading Co.

  1. Complete the online vendor application
  2. Send a non-returnable, full-size sample of your products addressed to the appropriate Product Liaison (Adult Novelties Attention Erin M)
  3. Enclose a price sheet with your samples, MUST contain all of the following information:
    • MSRP
    • Wholesale
    • Percentage off wholesale
    • Williams Trading unit cost
    • MAP
  4. Send marketing programs for the current year, including promotional programs and advertising to:
    ATTN: Marketing New Product Review - Vendor Sample
    Williams Trading Co.
    9250 Commerce Hwy
    Pennsauken, NJ 08100

We look forward to working with you on your project

Vendor Liaison
Asha S

Click Here For Application Form

©2017 Williams Trading Co. All Rights Reserved.
9250 Commerce Hwy, Pennsauken, NJ 08110
Phone: 800.423.8587 . Fax: 856.662.0029 . Email:

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